WE ARE PIONEERS CREATING A MOVEMENT
Together we change the world – One package at the time.
WHO WE ARE
"Why wrap good and beautiful things cheaply and unecologically? The development of recyclable packaging must now be promoted. We start with food and beverage packaging, but we see our business model in many other industries as well!" Marketing Planner SAWI, Master Environmental Engineering and Management, FHNW, Life Sciences. Work experience: My professional life started in the hotel and tourism industry where I held various positions in Switzerland and abroad. During this time, I realized that packaging has to change something - only what, I didn`t realize yet. Back in Switzerland, I worked for a long time as an event manager, exhibition planner and, after my marketing training, also in marketing and communication. Through my job at Entsorgung + Recycling Stadt Bern, where I was allowed to give reusable advice to organisers, I came into contact with reusable packaging. From then on the way was clear for me and I founded reCIRCLE.
He is the strategic half of Jonas & Jonas, he knows different business models and is always striving for innovation. Together, the two are responsible for establishing contacts, organizing and supervising our European projects, so that reCIRCLE will soon be available across borders. The two have much more in common than just their names: They`ve known each other forever, both have their birthdays in January, and in their reCIRCLE BOX 1, they enjoy roast beef or juicy burgers from La Boulotte in Bern.
He is the creative half of Jonas & Jonas, adding to the mix his experience in gastronomy as well as project management. Together, the two are responsible for establishing contacts, organizing and supervising our European projects, so that reCIRCLE will soon be available across borders. The two have much more in common than just their names: They`ve known each other forever, both have their birthdays in January, and in their reCIRCLE BOX 1, they enjoy roast beef or juicy burgers from La Boulotte in Bern.
We aim to change customer behaviour about reusable packaging and food waste. Denmark is a small country with big green hearts, and the Danes are quick to tap into new initiatives. We hope to inspire and create a movement for better and greener habits.
We are Mia and Kristian, and sustainability is very important in our everyday life (both on a personal and professional level). Mia is working with sustainable start-up companies and also owns a boutique in the heart of Copenhagen. Kristian is a structural engineer within infrastructure projects where he strives to raise the bar for sustainability.
The time is now! The decade of action is upon us. We need to re-evaluate the way we live, think, consume and act. Join us and the rest of the reCIRCLE family in the fight against single-use plastic!
We see reusable packaging as the only attainable and realistic solution to reduce the tragic amount of single-use plastic in the catering industry.
Introducing the reCIRCLE solution in Estonia is like a fresh air to an everlasting problem. The importance of this solution is strongly felt, and quickly sparked positive discussions around the idea. People have started to understand that bioplastic is also not a solution to the problem.
Estonia’s team is a family - two sisters, Katarina (a teacher and blog writer on environmental issues) and Hanna (a masters student in Development Cooperation), with mother Kadrin (experienced HR manager, currently a creative business owner).
Our vision is easy - a single-use packaging free Estonia and people who have solid knowledge about our environment.
After tackling single-use waste in Stuttgart as a volunteer initiative, we founded our social startup reCIRCLE Germany in 2019. Since then, we have been working every day to make reusable packaging a part of our everyday lives.
Each German causes 227.5 kg of packaging waste per year and we want to change that. We think sharing is more sustainable than buying. Our politicians have recognized this and are obliging restaurants to offer a reusable alternative from 2023. But our vision goes even further, because we want to completely ban disposable packaging for on-the-go food in Germany’s gastronomy.
We think that reuse is the only reasonable solution to reduce waste and respect the resources of our planet.
In 2019 the Italians produced about 30 million tons of waste, of which 40% is from packaging. This is an average of 499 kg per inhabitant. To manage this waste, we spend more than 10 billion Euro every year.
The association Giacimenti Urbani, which is the initiator of the reCIRCLE system in Italy, works in this field through networking and mapping the subjects that deal with prevention, reuse, repair, reuse and recycling.
The waste disaster caused by our lifestyle is under the eyes of all of us. We believe that reCIRCLE can have a significant impact on this issue and has a happy future ahead.
We have to change the way we deal with our resources. Sharing instead of owning is a trend that will become more and more prevalent. I’m not interested in running a project with a limited timeframe, but in establishing a sustainable business model for our future. My name is Owe Kroeger, I am the head of reCIRCLE Netherlands, based in Rotterdam. I started this adventure in April with two pilot locations, and am now putting a team together to spread the concept of reCIRCLE everywhere in the Netherlands. Sustainability in food packaging is still not a big thing here. But I am sure the people will be open to the idea of sharing & will break with the old habit of wasting instead of reusing resources. I can’t wait to push this project forward!
WHAT MAKES US MOVE
Our vision is a world where takeaway packaging is reusable. A world where you can eat and drink on the go without hesitation and with pleasure, because single-use plastic is replaced by cleanly produced, reusable, recyclable, packaging in a closed-loop system.
HOW WE MOVE TOGETHER
We communicate openly and honestly and behave in a fair, respectful, and appreciative manner towards our team, customers, partners, the public, and the environment.
reCIRCLE was founded in 2015 by Jeannette Morath. After a successful expansion to Germany and test-phases in different European countries we are happy to be present in the Netherlands, in Estonia, in Italy and in Denmark. We are excited about the European adventure ahead.
reCIRCLE has been honoured with many awards and recognitions. In 2017 reCIRCLE won the “Environmental Award of the Economy” and in 2020 followed the prestigious SEF Award in the category production & commerce. The coveted award honours outstanding entrepreneurial achievements.