WE ARE PIONEERS CREATING A MOVEMENT
Together we change the world – One package at the time.
WHO WE ARE
“Why should we serve delicious food and drinks in cheap and low-quality packaging that harms our environment?”
Jeannette started her professional life in the hotel and tourism industry in Switzerland and abroad. After her positions as event manager, exhibition planner and in marketing and communication Jeannette started to work for the city of Bern. She consulted companies regarding reusable packaging and was immediately infected by the reusable packaging virus. Jeannette is the founder and CEO of reCIRCLE.
Jonas holds a degree as “Kaospilot” and studied Innovation and Strategic Management in Brussels. Before joining reCIRCLE Jonas was working in an e-commerce start-up and in the Think Tank of UBS. At reCIRCLE Jonas is responsible for international projects.
Jonas is an educated Chef and holds a degree as “Kaospilot”. Before joining reCIRCLE Jonas was working in the food and hospitality industry, founded an NPO in the field of migration and was working on a sustainable fintech start-up. At reCIRCLE Jonas is responsible for international projects.
We aim to change customer behavior about reusable packaging and food waste. Denmark is a small country with big green hearts, and the Danes are quick to tap into new initiatives. We hope to inspire and create a movement for better and greener habits.
reCIRCLE Denmark is driven by Kristian, who has a great passion for sustainability which he also works with on a daily basis as structural engineer, where he strives to raise the bar for sustainability within infrastructure projects.
The time is now! The decade of action is upon us. We need to re-evaluate the way we live, think, consume and act. Join us and the rest of the reCIRCLE family in the fight against single-use plastic!
reCIRCLE Denmark is always looking for ways to collaboration in the fight against single use – so please reach out if you got great ideas for collaboration or want to help on this journey.
Introducing the reCIRCLE solution in Estonia is like a fresh air to an everlasting problem. The importance of this solution is strongly felt, and quickly sparked positive discussions around the idea. People have started to understand that bioplastic is also not a solution to the problem.
Estonia’s team is a family - two sisters, Katarina (a teacher and blog writer on environmental issues) and Hanna (a masters student in Development Cooperation), with mother Kadrin (experienced HR manager, currently a creative business owner).
Our vision is easy - a single-use packaging free Estonia and people who have solid knowledge about our environment.
Each German causes 227.5 kg of packaging waste per year and we want to change that. We think sharing is more sustainable than buying. Our politicians have recognized this and are obliging restaurants to offer a reusable alternative from 2023. But our vision goes even further, because we want to completely ban disposable packaging for on-the-go food in Germany’s gastronomy.
In 2019 the Italians produced about 30 million tons of waste, of which 40% is from packaging. This is an average of 499 kg per inhabitant. To manage this waste, we spend more than 10 billion Euro every year.
The association Giacimenti Urbani, which is the initiator of the reCIRCLE system in Italy, works in this field through networking and mapping the subjects that deal with prevention, reuse, repair, reuse and recycling.
The waste disaster caused by our lifestyle is under the eyes of all of us. We believe that reCIRCLE can have a significant impact on this issue and has a happy future ahead.
We have to change the way we deal with our resources. Sharing instead of owning is a trend that will become more and more prevalent. I’m not interested in running a project with a limited timeframe, but in establishing a sustainable business model for our future.
My name is Owe Kroeger, I am the head of reCIRCLE Netherlands, based in Rotterdam. I started this adventure in April with two pilot locations, and am now putting a team together to spread the concept of reCIRCLE everywhere in the Netherlands. Sustainability in food packaging is still not a big thing here. But I am sure the people will be open to the idea of sharing & will break with the old habit of wasting instead of reusing resources. I can’t wait to push this project forward!
WHAT MAKES US MOVE
Our vision is a world where takeaway packaging is reusable. A world where you can eat and drink on the go without hesitation and with pleasure, because single-use plastic is replaced by cleanly produced, reusable, recyclable, packaging in a closed-loop system.
HOW WE MOVE TOGETHER
We communicate openly and honestly and behave in a fair, respectful, and appreciative manner towards our team, customers, partners, the public, and the environment.
reCIRCLE was founded in 2015 by Jeannette Morath. After a successful expansion to Germany and test-phases in different European countries we are happy to be present in the Netherlands, in Estonia, in Italy and in Denmark. We are excited about the European adventure ahead.
reCIRCLE has been honoured with many awards and recognitions. In 2017 reCIRCLE won the “Environmental Award of the Economy” and in 2020 followed the prestigious SEF Award in the category production & commerce. The coveted award honours outstanding entrepreneurial achievements.